International Marketing and the Trading System

Format *
This study deals with marketing principles and key managerial decisions facing small and medium-sized enterprises in developing and transition economies. It identifies and analyzes regulatory problems in export markets and presents case studies illustrating how business firms, in a variety of countries and industries, are affected by regulatory change and how they respond to it.

Details:

Agency/Department
International Trade Centre
Print ISBN
9789291371570
PDF ISBN
9789213615331
Print Publication Date
PDF Publication Date
Page Count
236
Print Sales Number
00.III.T.17

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