Innovating for Success in the Export of Services

A Handbook

Format *
This handbook on services innovation is an invaluable tool for enhancing export profitability. It approaches innovation as a competitive strategy describing characteristics of services innovation and its relation with cultural variables. It also outlines guidelines for establishing appropriate innovation; explains how to review quality assurance procedures; and clarify customer priorities. Innovating for Success in the Export of Services also reviews the implementation cycle and examines innovation links to export readiness and export success. Practical exercises are included.

Details:

Agency/Department
International Trade Centre
Print ISBN
9789291371167
PDF ISBN
9789213618899
Print Publication Date
PDF Publication Date
Page Count
100
Print Sales Number
99.III.T.1

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