Communicating for Development

Human Change for Survival

Format *
Arguing that widespread changes in human attitudes and behaviour are vital to ensure a secure sustainable future, this book focuses on using communication processes for facilitating those changes. Through lively accounts and analysis of specific projects across four continents, the authors show how communication has been used to mobilize societies, to facilitate democratic participation, and to help people acquire knowledge and skills. Among the activities described are the successful world-wide mobilization of all levels of society for child immunization, the role of communication in facilitating recent advances in family planning in many countries, education through entertainment, and the use of radio and video to enable peasant farmers to be protagonists in their own development.
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Details:

Agency/Department
UNICEF
Print ISBN
9781860642388
Print Publication Date
Page Count
304
Print Sales Number
98.XX.USA.97

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