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Secrets of Intellectual Property

  • Author: ITC
  • Publication date:
  • Page count: 200
  • Language(s) in this book: English

Available Formats

ISBN: 9789213615508

About the product

Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade- Related Aspects of Intellectual Property Rights (TRIPS Agreement).