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Handbook on Radio and Television Audience Research

  • Author: UNICEF
  • Publication date: July 1999
  • Page count: 192
  • Language(s) in this book: English
  • Sales number: 99.XX.3

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About the product

With an emphasis on the needs of less developed media markets, this practical and user-friendly handbook examines how radio and television audience research is carried out and used, its purposes and how to interpret its findings. The handbook provides examples of audience-research questionnaires, up-to-date audience and media data from around the world and training exercises to help the student learn through practice and investigation.