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Competitive Business Strategies of Asian Transnational Corporations

  • Author: UN
  • Publication date: March 1998
  • Page count: 96
  • Language(s) in this book: English
  • Sales number: 98.II.F.3

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About the product

Research on business strategies of Transnational Corporations (TNCs) from Asia is not commonly pursued and information is not widely available. With the aim of providing policy-makers and investment decision-makers with much valuable and needed information, this publication concentrates on the goals harboured by Asian business in terms of location in foreign markets and their production, management and long-term strategies to maintain growth. It identifies twenty-three (23) important TNCs in Malaysia, the Philippines, Singapore and Thailand, and presents an in-depth analysis of their corporate strategies directed towards foreign markets.