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Redefining Trade Promotion

The Need for a Strategic Response

  • Author: ITC
  • Publication date: January 2002
  • Page count: 100
  • Language(s) in this book: English
  • Sales number: 00.III.T.15

Available Formats

Print
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$25.00
ISBN: 9789213618387

About the book

This publication assesses what a national export strategy should encompass with regard to the dynamics of the current international market environment. It looks at the process of strategy development and management, reviewing basic questions of leadership and ownership. The publication also defines the types of institutional linkages and functional relationships required for effective formulation and implementation of broad-based strategies, techniques and issues related to utility and impact assessment of national export strategies. In addition, the implications of electronic commerce, increasing dominance of multinationals, and global outsourcing for national export strategies are also discussed.