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Secrets of Electronic Commerce

A Guide for Small and Medium-sized Exporters

  • Author: ITC
  • Publication date: November 2001
  • Page count: 280
  • Language(s) in this book: English
  • Sales number: 00.III.T.18

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About the product

This handbook provides an introduction to electronic commerce. It covers a variety of topics including: developing e-commerce strategies; online market research; online marketing; online communication techniques; legal issues; security and encryption; financial issues; taxes and regulations; online procurement; characteristics of successful web sites; technical issues and policy and country specific issues. It also provides a comprehensive listing of selected publications, journals, web sites, software programmes and databases currently available.