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Innovating for Success in the Export of Services

A Handbook

  • Author: ITC
  • Publication date: November 2001
  • Page count: 100
  • Language(s) in this book: English
  • Sales number: 99.III.T.1

Available Formats

ISBN: 9789213618899

About the product

This handbook on services innovation is an invaluable tool for enhancing export profitability. It approaches innovation as a competitive strategy describing characteristics of services innovation and its relation with cultural variables. It also outlines guidelines for establishing appropriate innovation; explains how to review quality assurance procedures; and clarify customer priorities. Innovating for Success in the Export of Services also reviews the implementation cycle and examines innovation links to export readiness and export success. Practical exercises are included.