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Marketing Crafts and Visual Arts

The Role of Intellectual Property - A Practical Guide

  • Author: ITC
  • Publication date: March 2004
  • Page count: 152
  • Language(s) in this book: English
  • Sales number: 03.III.T.8

Available Formats

ISBN: 9789213618073

About the product

This Guide provides basic knowledge and understanding of marketing techniques and of intellectual property (IP) issues to artisans, craft entrepreneurs and visual artists. It gives examples of situations where obtaining formal IP protection ought to be considered, explains how to implement marketing and IP strategies, and presents case studies of managing IP assets. Bibliographical references are included.