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International Marketing and the Trading System

  • Author: ITC
  • Publication date: November 2002
  • Page count: 236
  • Language(s) in this book: English
  • Sales number: 00.III.T.17

Available Formats

ISBN: 9789213615331

About the product

This study deals with marketing principles and key managerial decisions facing small and medium-sized enterprises in developing and transition economies. It identifies and analyzes regulatory problems in export markets and presents case studies illustrating how business firms, in a variety of countries and industries, are affected by regulatory change and how they respond to it.