Marketing Crafts and Visual Arts

The Role of Intellectual Property - A Practical Guide

Format *
This Guide provides basic knowledge and understanding of marketing techniques and of intellectual property (IP) issues to artisans, craft entrepreneurs and visual artists. It gives examples of situations where obtaining formal IP protection ought to be considered, explains how to implement marketing and IP strategies, and presents case studies of managing IP assets. Bibliographical references are included.

Details:

Agency/Department
International Trade Centre
Print ISBN
9789291372645
PDF ISBN
9789213618073
Print Publication Date
PDF Publication Date
Page Count
152
Print Sales Number
03.III.T.8

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