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Handbook for Trainers in Trade Promotion

  • Author: ITC
  • Publication date: October 2001
  • Page count: 140
  • Language(s) in this book: English
  • Sales number: 93.III.T.3

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About the product

Valuable as a textbook, this publication would be most useful to trainers involved in the training of business personnel in the field of trade promotion. It discusses the role of export trainer in relation to exporting enterprises, training needs analysis in export marketing, key issues in training process, and the importance of evaluation in export training.