About the product
This study reviews various steps and approaches for presenting, promoting and placing artisanal products in international markets. It reviews the overall market situation and explores effective means of technical assistance and trade promotion support, and identifies major areas where they are needed. It provides advice to entrepreneurs and producers; discusses intellectual property rights with regard to the sector; also focuses on marketing artisanal products through trade fairs and the Internet. It also includes a selected list of relevant organizations, trade fairs and publications.