Cybermarketing

A Guide for Managers in Developing Countries

Format *
Aimed at enterprise managers in developing counties, this guide discusses how to make use of commercial possibilities of the Internet. It reviews fundamental technical concepts and aspects of the Internet focusing on key issues to be considered when defending a commercial strategy for implementation. Cybermarketing also outlines opportunities and obstacles faced by developing countries in this area and provides examples on selected e-commerce operations and services.
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Details:

Agency/Department
International Trade Centre
Print ISBN
9789211150001
Print Publication Date
Page Count
154
Print Sales Number
00.III.T.19
Series Title
Trade Information

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