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Cybermarketing

A Guide for Managers in Developing Countries

  • Author: ITC
  • Publication date: October 2001
  • Page count: 154
  • Language(s) in this book: English
  • Sales number: 00.III.T.19

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About the book

Aimed at enterprise managers in developing counties, this guide discusses how to make use of commercial possibilities of the Internet. It reviews fundamental technical concepts and aspects of the Internet focusing on key issues to be considered when defending a commercial strategy for implementation. Cybermarketing also outlines opportunities and obstacles faced by developing countries in this area and provides examples on selected e-commerce operations and services.