About the product
Despite ongoing change in the coffee world, the traditional challenges of product knowledge, respect for quality, and impeccable contract execution remain absolutely essential for today’s exporters. In addition, exporters face many new challenges including commercial, technical, logistical, environmental and social. This guide addresses both conventional and new coffee trade issues, including electronic contracts and documentation. Inspiration and practical information have been drawn from many personalities in the coffee world; they and ITC share the belief that increased efficiency and better understanding of the trade will assist growers and exporters in their quest to maximize their earnings.