Cambodia Rapid eTrade Readiness Assessment

Cambodia Rapid eTrade Readiness Assessment

التنسيق *
The first e-Trade Readiness assessment was conducted in Cambodia in November-December 2016. The potential for e-commerce development is significant in Cambodia, promising to diversify the economy, provide new jobs, and increase financial inclusion, as well as contributing to improved lives and livelihoods. Cambodia is in a stage of development in which e-commerce is becoming visible, with an IT-hungry urban middle class that has emerged over the past 10 years, and with 60 per cent of the population below the age of 25. Consumers prefer traditional markets or retail stores and the financial market still relies on cash. The demand for e-commerce is currently limited to products that customers cannot find through regular retail outlets. There is nonetheless a real opportunity in Cambodia for small entrepreneurs buying products overseas to sell them online, mainly through Facebook or Instagram platforms. There is already a potential clientele of some 15,000 consumers for most current e-commerce ventures. E-commerce, however, remains limited compared to other ASEAN countries, and the potential for export development is relatively low. Despite recent progress, Cambodia ranked only 119 out of 137 in the UNCTAD B2C e-commerce index 2016.

Details:

Agency/Department
UN Trade and Development (UNCTAD)
PDF ISBN
9789210027410
PDF Publication Date
Page Count
20
Series Title
eTrade Readiness Assessment

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